How Powerful Brands Impact Economic Development… A Marketing Leader’s Perspective By: Karen See, CEO, Abovo Group Atlanta has the third most Fortune 500s headquartered here (14 total), we are gaining in population, and we are still ranked high as one of the “top” cities to work/live/build a business. Will it be this way forever?
Read moreI’m Glad You Asked … Random Musings from a Marketing Entrepreneur By Karen See, CEO I have probably discussed marketing challenges with several hundred companies since opening this firm eight years ago. In reflection of why some companies succeed at marketing and others continue to bounce from strategy to strategy; marketing exec to […]
Read moreBreak Down Internal Barriers to Growth By Karen See & Keith Russell, Abovo Group The market is finally rebounding, and attention is moving from cost control and efficiency to growth. Unfortunately, the internal focus on efficiency has left a legacy in many companies that constrains their ability to find growth opportunities. Companies must abandon these […]
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