Insights from Merrick Furst:
![CEOs](https://atlantaceo.org/wp-content/uploads/2011/09/Disruptive-Inn-1-150x150.jpg)
- When looking at your own organization, realize that the results are not going to be what you expect.
- Embrace and learn what makes your system immune to change.
On Start-Ups:
![IMG_0146](https://atlantaceo.org/wp-content/uploads/2011/09/IMG_0146-150x150.jpg)
- Change the model; start-ups aren’t companies, they are people with ideas.
- Bet wide and shallow; give a tiny bit of money to lots of ideas and see what works in a short period of time.
- Offer support through mentoring.
Book recommendations:
The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business,Clayton M. Christensen
Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization (Leadership for the Common
Good), Robert Kegen, Lisa Laskow Lahey
The Steve Jobs Way: iLeadership for a New Generation, Jay Elliot, William L. Simon.